A photo from maribor third cmc partnership meeting

The Third CMC Partnership Meeting was held in Maribor on 3rd and 4th October. Two days of full immersion about several important issues around the CMC project. The project partners discussed about the main outputs reached by the project from the very beginning (October 2012) and start planning the second year of project activities.

All the project partners have been deeply involved in the first phase of the project in the local survey and analysis of study cases related to synergy among culture and industry at local and international level.

The main result of the activities carried on is the Handbook “How to develop public – private partnership between cultural and production clusters in SEE Area” drafted by the Regional Development Agency of Maribor and the Chamber of Commerce of Maribor in cooperation with all the partners.

The Handbook’s main content has been presented to the partners within the CMC meeting. The Handbook will be available in printed version in December 2013 (both English language and local languages) and will contain the main Public/ Private Partnership schemes to promote synergies among industry and culture and implement joint action plans to the benefit of the involved territories. During the meeting the partners discussed also the step forward of the Project activities and in particular how to develop and implement a new ICT interactive Platform addressed to the public at large with specific focus on tourists sector able to rise up awareness and valorising local excellence production by proposing innovative tourist itineraries able to match production, culture, and local environmental attractiveness.

A local international conference took place at the Maribor Chamber of Commerce premises. Entrepreneurs and tourist operators have been involved and introduced to the CMC Project main activities and proposed actions. In particular the local training courses aiming at training a new figure names Territorial product manager has been presented and promoted among possible interested participants.

The next Transnational Project meeting will be held in Italy – Vicenza where the Lead Partner organised a first transnational training course to the benefit of all partners to promote a common CMC approach and basic strategy for local territorial marketing and communication action!