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unioncamere veneto

Unioncamere del Veneto – UCV represents all the seven Chambers of Commerce of the Veneto and hosts Eurosportello Veneto (www.eurosportelloveneto.it) – an information and assistance office providing services and helping its business community to work better in the European market. Eurosportello is part of the Enterprise Europe Network, established by the Directorate-General for Enterprise of the European Commission with the aim of providing small and medium enterprises with integrated support services, and furthermore of improving and strengthening the services formerly offered by  the two networks supporting the SMEs and innovation. Unioncamere del Veneto has a strong and long experience of about 20 years in managing large EU-funded project in many different sectors, thus playing a strategic role due to its practice in project management, its networks and communication channels for carrying out the necessary dissemination activities and for assuring a good project development, also through its Representative office in Bruxelles.

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The Chamber of Commerce Istrian – Venetian is a no-profit association with the purpose to support and to give all information, about investment opportunity and funding, to Venetian and Croatian ( Istrian and Primorsko-Goranska Region). The main objective of the Chamber of Commerce Ister – CCIV Veneta is to promote the development of trade between the Region of Istria and Primorsko-Goranska and the Veneto Region, as well as collaboration among investors of the regions mentioned above, by providing information and assistance to the processes of internationalization and export.

How strong is tourism in the regions covered by your entity and what development potentials can you see?

Our commitment in the tourism sector is strong, especially because of  the possibly offered by Istrian cost and seaside. For that reason the Chamber promotes the policies of the European Community in this direction, analyzing calls and actively participating in the fields of competence.

Could the CMC project results be helpful for your registered companies?

Indeed, the CMC Handbook has detailed in deep the importance of PPP in the field of  tourism/industry, that could be really useful for our work especially because we are looking for new ways to exploit our common cultural heritage through new touristic and cultural routes.

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MRA

MARIBOR DEVELOPMENT AGENCY is a non-profit professional institution serving the Podravje (Maribor) region as a regional development agency.

Its efficient operating is powered by the network of internal and external experts for regional, sustainable, SME, tourism and human resources development, as well as business internationalisation.

Since 1993 Maribor Development Agency is acting as an organizer and co-ordinator of the regional strategy for economic development with following priority fields of activities:

1. elaborating and implementing the Regional Development Programme of Podravje region,

2. promoting a regional approach to tackling the problems of Podravje region,

3. attracting new industrial and commercial development into the region,

4. promoting sustainable, tourism and rural development,

5. co-ordinating Local Employment Pact

6. co-ordinating bilateral Slovenian – Austrian development network EU-REGIA (co-ordination office for NE Slovenia)

7. acting as a co-ordinator of territorial co-operation projects (cross-border co-operation with Austria and Croatia) as well as interregional and trans-national co-operation projects,

8. working in close co-operation with municipalities and professional bodies concerned with the future of the region.

Maribor Development Agency is acting as a member of the Enterprise Europe Network.

The network is providing assistance to companies in the fields of internationalisation, innovation, transfer of know-how and technologies, as well as co-operation in EU programmes.

Relevance of the proposed ERDF PP8 in this project (thematic competence):

Maribor Development Agency is responsible for the coordination of regional development activities in the Podravje region.

Beside the preparation of regional development plan and annual action programmes it has experience in development of regional tourism development strategies, development of tourism products and PR activities.

The agency was indirectly involved in project proposed activities while preparing the tourism development strategy and during the implementation of the action plan.

For the successful implementation of project activities regional experts and other regional institutions would be involved in the implementation of project activities.

Description of previous participation to other relevant EU funded projects:

Maribor Development Agency has designed, participated in and implemented more than 40 projects supported by the European Commission and national partners.

It has comprehensive background knowledge in respect to regional development plans, creation of regional economic information system, regional strategy of tourism development, border tourism and agriculture development, international cooperation and development of business clusters and networks.

The know-how and experience gained is exchanged through a fruitful co-operation with the Chambers of Commerce, Chamber of Crafts, University of Maribor, technology parks / centres and other economic subjects.

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Stela MATIOC

Stakeholder’s point of view: Stela Matioc, Head of Culture, Sport Tourism Department, Sibiu City Hall

Do you think a cluster should be formalized?

I would only mention our partnership with Ambient Construction Company which is not formalized because it does not suppose a strict accountable service exchange. We decided to follow a common direction, parallel but coordinated so that each of us fulfills its goals. I agree the lack of formalization could lead to a discontinuous path of cooperation.

Is there the tourism industry in Sibiu shaped by culture and creative industry?

The two domains are strongly relevant for tourism in Sibiu. The Cultural Agenda issued by municipality is a mix of cultural projects involving music, theater, film, traditional crafts, fashion and heritage. The Cultural Agenda is well promoted through the Cultural Embassy open in Bucharest.

Can you mention a PPP that provides support to cultural and tourist activities of the city of Sibiu?

I’ve already spoken of The Cultural Embassy of Sibiu, suggested and promoted by Ambient, a local producer and distributor of building materials and interior design. During the last 10 years the company has frequently supported culture, being a constant sponsor of Radu Stanca National Theater and of the International Theater Festival in Sibiu.

How is this private entity participating to PPP?

It offers the municipality of Sibiu the location for the promotion of the Cultural Agenda, the location called The Cultural Embassy. The Embassy is living its activity inside The Institute Café, on a street with high trade move. Many events are taking place here and also meetings of mass media and advertising professionals. The aim of the city of Sibiu is to attract as many tourists as possible from Bucharest through constant information regarding the cultural events and for Ambient this proves to be a great image exercise. The company creates itself an image associated to culture.

Can you give some outcomes of this partnership?

Until now four press conferences have been successfully organized and 4000 tourist and cultural brochures and flyers that promote the city of Sibiu have been distributed. The Cultural Embassy in Bucharest generated great sympathy for Sibiu, so that by simply searching on Google the phrase “The Cultural Embassy of Sibiu” there will be more than 300 000 results.

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Branislav Kršák

Stakeholder’s point of view: interview with Branislav Kršák

“Clusters Meet Culture“ from the point of view of Mr. Branislav Kršák, Phd., company e-volution, s.r.o. Košice.

You have attended training of trainers within the CMC project in Vicenza. To what extent you can use the lessons learned for the needs of your own region?

CMC trainings were focused on several areas, so I will focus mainly on those professionally concerned me the most. Training started with lecture on Public-private partnership. This topic is closely related to the upcoming programming period of the Structural Funds, so the lessons learned can be fully used in the restoration of cultural monuments and brown-fields for tourism purposes, as well as in building for tourism very necessary new bike routes. Another for me very interesting training conducted Martha Maria Friel, who identified a number of interesting examples of creative industries and cultural tourism.

With implementation of the project Košice – European Capital of Culture 2013, in the city of Košice they began to resonate the above topics. Many of the training examples are feasible for us.

The knowledge gained from lecture marketing of destinations can be applied to the entire Košice Self-governing Region. I was interested in particular examples of applications of advanced technologies in tourism, which are currently only partially represented in county marketing.

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Viera Fitzeková

Stakeholder’s point of view: interview with Viera Fitzeková, spokeswoman of the Chairman of the Prešov self-governing region.

How strong is creative culture in your region, what development potential you can see? 

The region has an extraordinary wealth of unique monuments, many of which belong to the UNESCO World Heritage List. Each of the visitors to our region will notice the beautiful nature which creates ideal conditions for relaxation and sports. The art of the region feel connected to traditional art, we see here the diversity of national minorities and churches, which are tolerate and respect each other. All these aspects create a unique framework and scope for developing creative tourism, proper to the region.

What main success have you achieved? What concrete actions have been taken? 

As a concrete example, I would like to mention our project entitled “Treasure hunt in region”, in which 16 different sites have been selected which we tried to choose so it was not just about historical monuments, but also about the entertainment. Therefore, we presented to visitors by the Museum of Jozef Maximilian Petzval in Spišská Belá through open-air museum of wooden churches in Ľutina village to bio-swimming-pool Sninské rybníky (Ponds of Snina). Of course, we remember our castles (Ľubovna, Kežmarok), mansions (Hanusovce Humenné) and open-air museums (in Ľubovňa, Bardejov, Humenné). Visitors have participated in different activities, and we evaluated their satisfaction with the services offered and drew a lot of ideas for the future.

What are your plans in the frame of CMC project? 

The project “Treasure hunt in region” was an experiment in which we wanted to encourage traffic to our region. Of course, these activities will continue to support. In any case, it is necessary to increase the quality of services offered, innovate them, evaluate interest of visitors focusing on different target groups and, of course, initiate a new PPP projects. I believe that to achieve this objective, the CMC project is ideal for such goals.

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Janez Krnc

Stakeholder’s point of view: interview with Janez Krnc, BA in Ethnology and Professor of Theology Director of the Marianum Institute Veržej.

The DUO Centre in Veržej has a short but a diversified history, so we can speak about a wider regional recognisability?

Since 2006, the organisational unit DUO Centre – the arts and crafts centre –has been operating within the framework of the Marianum Institute Veržej. The educational centre for arts and crafts heritage of Eastern Slovenia passes such knowledge on to the younger generations through various workshops and research camps. Its main activities include the preservation of Slovenian cultural heritage, promotion of development of arts and crafts and professional development of new forms of education for handicraft professions. Since 2008, within the partnership between the Municipality of Veržej and the Marianum Institute Veržej and within the framework of the DUO Centre the Tourist Information Center (TIC Veržej) has been established with the purpose of facilitating cultural tourism, creating arts and crafts products and organizing public events and promotion.

Could the latter be understood also as the origin of the integration of cultural heritage and creative industry?

In the gallery in Veržej the DUO Centre as the initiator and the founder of the Craftsmen Association of North-eastern Slovenia introduces as much as fifty craftsmen, who are being joined by many others as we speak. Through the inclusion into the network of craftsmen, which is being formed in our centre, we are promoting the offer of every individual and group. Because we are striving towards the highest possible quality and artistic value of products, we nurture a special attitude towards products labelled “Rokodelstvo Art & Craft Slovenija”. This way extensive cultural heritage of the craftsmanship of the Pomurje region crosses from the traditional average to the area of creative industry through the creativity of craftsmen and modern designers.

How do visitors of Marianum respond to your offer of products and educational workshops? 

A genuine presentation of craftwork is taking place in craft workshops. For example, blacksmith’s workshop and pottery workshop are functionally equipped and allow the participants to come into contact with natural materials and turn them into useful products under the vigilant eye of craftsmen. But we also carry out other occasional workshops (straw-plaiting, bastweaving, wicker-plaiting, making of gingerbread hearts, felting, and what not). Since 2011 the Ecomuseum has also established an open documentation of craftsmanship, which is further complemented and will in the future quench the thirst of everyone eager to learn more about traditional techniques and skills in processing raw materials. As of this year the Ecomuseum also houses a professional library for crafts and tourism, which supports research work and also facilitates the recognisability of Pomurje among tourists, who visit north-eastern Slovenia for a shorter or longer period of time. All these activities have been warmly welcomed by visitors, whose number is also visibly increasing.

What would you propose for tighter integration of culture, tourism and creative industry?

Through project activities the DUO Centre keeps realizing its goals at faster pace – to introduce the craftsmanship of Pomurje to the general public, offer it as an attractive tourist addition, and above all to educate the young people in the spirit of rich cultural heritage. As a result of this concept young craftsmen seem to develop a more and more creative attitude towards work and towards arts and crafts products, which may become a part of the creative industry on a long term. We attempt to join together all three segments (culture – ecomuseum, tourism – TIC, and craft – shop) and to look for synergy effects – which is the concept that is gaining its full shape thanks to the DUO Centre.

What would you like to convey or propose to local authorities?

Ever since the establishment the Marianum Institute Veržej has attempted to welcome any cooperation, which is confirmed by the projects we are implementing. At the foreground, of course, is the Municipality of Veržej that has been supporting us and our ideas. From the very beginning we have tightly cooperated with the Pomurje Museum Murska Sobota, which supported our professional aspects. Together we can do more and we can do it better. It is important for the local community to recognize the potentials in the environment and integrate them and give them the opportunity to be creative. Private public partnership can be a great contribution to the local community, if relations among people are honest and oriented towards the benefits of all.

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A first spot video (30 seconds) will be presented during the transnational training course organised in Altavilla Vicentina in cooperation with CUOA Foundation to the benefit of all the partners. Local stakeholders, clusters’ representatives, tourism and cultural associations will be invited to take part to the networking dinner organised on November the 28^th in Altavilla. The spot will be published also on the CMC project website.

More structured videos promoting local specific itineraries and the project ICT platform will be produced by the Veneto Region and Unioncamere del Veneto in the next months.

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