an on-line innovative web platform for promoting alternative tourism itineraries allowing tourists to learn about local know how, traditional local production and identity of territories through story telling;
open dialogue between clusters and tourism destination management created in order to boost promotion of products of excellence;
new tourism itineraries built thanks to a large consensus process between different stakeholders coming from tourism, cultural and industrial sector;
publication of a Handbook “How to develop Public-Private Partnership between cultural and industrial production in SEE Area” and implementation of pilot actions: at least 5 PPPs Agreement signed;
On line digital repository of all useful information collected before, during and after the project life about synergies between Culture/Tourism/Industry.
Improved skills and capacities to promote a twinning tourist offer able to link culture and industry thanks to the creation of two professional figure: the shopping trainer and the territorial product manager.
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