to dilute tourism streams currently concentrated on major cities and distribute them on the hinterlands, which often also offer extraordinary opportunities both in cultural and economic terms;
to create strategic partnerships between cultural and industrial production aiming at obtaining mutual advantages, setting up a common methodology for identifying most suitable matching profiles between industry, culture and tourism
to attract tourism flows by enhancing new forms of thematic tourism (as for example industrial tourism, thematic museums) thus strengthening local production visibility and increasing direct selling.
to promote Private/Public synergies for the valorisation of local involved territories.
to define transnational common criteria and transnational protocol for effective PPPs;
to create new professional profiles (Shopping Trainer and territorial product manager) able to boost shopping in the hinterland area and explain clearly to the tourist the cultural identity/value of the presented products.
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